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The event will be written by Matt Fraction (Invincible Iron Man, Casanova) with art from Stuart Immonen (New Avengers).

    The event will run for seven issues and focus on fears - faced by the heroes of the Marvel Universe and of people in today's economic and political world. Similar to Secret Invasion and Civil War, the event will crossover into many titles, affecting nearly everyone in the Marvel Universe. The story will center around a secret that happened many decades ago and has been passed down through time.

    Tom Brevoort has mentioned during the press conference that some of the events of Fear Itself are teased in the now infamous timeline that appeared in The Avengers series, but that it may be difficult to translate until Fear Itself is fully in motion. "Fear Itself will once again have meaningful ramifications for the Marvel Universe" Brevoort stated.